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With increasing competition on the market of specialized mass media, amateurs and fly-by-night publishers have no chance to succeed. It is impossible to ensure required professional level without a qualified expert team with competence corresponding to the target audience level. Industry has such team which ensures achieving our strategic goal: to become the leading Russian publisher of trade business-to-business magazines.
The primary audience includes regular subscribers – top and middle management of the companies of different oil and gas complex segments (upstream, downstream, field service, equipment production and supply, engineering, transportation and logistics, financial and consulting support, etc.) In 2004, TNS Gallup Media, the leading research company in the sphere of mass media and advertising, inquired the subscribers of Neft i Kapital Magazine. The inquiry revealed the following audience characteristics (as compared with other trade publications):
With special distribution program, the magazine is regularly delivered to executives of RF Presidential Administration, prime-minister administration, a number of ministries and administrations, deputies of the Federal Assembly of the Russian Federation, heads of regional administrations. There is always a new issue of the magazine at the largest international oil and gas exhibitions and conferences. Total magazine audience is over 50,000 people. Publication frequency: 11 issues per year (1 issue is double).
The magazine focuses not only on particular events, solutions and projects, but also on business processes that have influence on development of one of the most dynamic sectors of Russian economy. Special attention is paid to federal level trends of great importance to majority of market players. Besides, each SNIP issue includes materials dedicated to regional problems. SNIP target audience includes managers and specialists from companies of real estate and construction markets, realtor’s and consulting agencies; manufactures of construction materials; investment companies, banks, pension funds and insurance companies; governmental authorities; designer’s and architect’s offices. SNIP distribution territory – Moscow, St. Petersburg, Russian regions, CIS countries, Baltic States and Eastern Europe. With subscription option, the magazine is distributed in A and B class business centers, VIP halls of airports, developer and consulting company offices, as well as at specialized Russian and international exhibitions, conferences and forums. Publication frequency: 11 issues per year (1 issue is double).
The magazine is focused on different trends and projects that influence development of the transport and logistics business in Russia and neighboring countries. The publication's scope extends to all transport modes involved in freight traffic. The editorial policy places emphasis on railway and water transport that accounts for the major portion of the main freight traffic. Moreover, much attention is paid to the issues of freight traffic containerization and warehousing infrastructure development in Russia. The target audience of the "Transport" is top managers of transport, forwarding, logistics and stevedore companies; management of banks, insurance and consulting companies connected with the transport sector; transport machine manufacturing and large industrial enterprises divisions which are important consumers of the transport business services. The geography of the "Transport" circulation encompasses the majority of the regions in Russia. The publication circulation is 10,000 copies.
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